Client |
MABS LLC
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Location |
Ulaanbaatar, Mongolia
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Role | Founder and CEO |
Objective |
Develop the business model and establish a company aimed at offering travel services to both foreigners travelling to Mongolia and Mongolians travelling to Thailand, Russia, China, Guam and Tibet.
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Description |
With three Mongolian partners MABS started MongolAki Ayanchin LLC. Initially started offering tailor-made adventure travel specialising in hiking, horseback riding and eco-tourism, MongolAki Ayanchin quickly expanded to offering outbound travel for Mongolians.
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Approach |
The initial small scale business model with regular hiking trips, tailor-made roundtrips and wintertour to the Huvsgul Ice Festival was quite successful. The establishment of a partnership with the Khavtgar National Park brought a boost to the company’s revenue. This partnership of MongolAki Ayanchin and several local partners offered horseback riding, hiking trips and developed several spin-offs that offered additional income to the local community. Around 2012 the demand for outbound travel grew, based on which MongolAki Ayanchin developed several outbound trips.
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Results |
Although successful in regular hiking excursions, tailor-made round trips, Ice Festival tour, and trips to a protected national park, MABS was able to sell the company to the partners for only a small profit. A year after that the company was terminated by the remaining partners as a result of the sharp decline in the Mongolian economy.
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